When you are running down the grocery store aisle, the choices can be daunting. here On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but less familiar. Opting for store brands can be a wise way to save money without sacrificing quality.

Private label products are manufactured by third-party companies, but sold under the retailer’s name. Often, these items are almost identical to their name-brand counterparts. The main difference? Private label options don’t include expensive marketing campaigns that name brands build into their pricing.

Many people think that cheaper products are not as good, but research studies have shown that customers frequently can’t tell the difference store brands and name brands. In particular when it comes to basic pantry staples like canned goods, the quality is practically identical.

In the case of medicines, the active ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re getting the same thing at a fraction of the cost.

In additional areas like cleaners, you might feel more hesitant to try store brands, but it’s often worth it. In case a product doesn’t meet your standards, the savings will compensate over time. Many stores even offer money-back guarantees on their private-label items, eliminating the risk to try.

The key is that you don’t have to go all-in at once. Try switching a few staples at first—like baking ingredients, cleaning supplies, or basic groceries. Over time, you may be surprised how much you’ve cut from your budget. By being open to store brands, you’ll notice significant savings in your grocery bill without missing out on the quality you expect.